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Japan MICE Newsletter by JNTO Kuala Lumpur office
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September Vol. 2 (2025-03) |
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Explore NEW Incentive Travel Destination:
SENDAI CITY, Miyagi prefecture
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Introduction of Sendai City
Located just north of Tokyo,
Sendai is a refreshing alternative for MICE events—less crowded, yet highly accessible. Only 90 minutes away from Tokyo by Shinkansen, it offers smooth travel and a change of scenery. With modern venues, rich history, and nature close by, it’s ideal for groups seeking both efficiency and authenticity.
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If you're planning an exclusive excursion or a MICE event that calls for something more atmospheric and refined, Seiryuso is a venue that leaves a lasting impression.
Just 10 minutes from Sendai Station, this elegant hillside retreat blends traditional Japanese design with clean, modern architecture. Nestled near Zuihoden and overlooking the Hirose River and Aobayama mountains, Seiryuso offers a stunning natural setting that shifts beautifully with the seasons—cherry blossoms in spring, fiery foliage in autumn.
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The main dining hall is especially memorable: a dome-shaped space inspired by classical music halls, with warm wood flooring and panoramic windows that frame the surrounding nature. |
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It’s spacious enough for up to 130 seated guests (or 150 standing), making it ideal for gala dinners or elegant evening gatherings. |
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*The website is only available in Japanese.
You might need to seek assistance from your local DMC partners or Sendai Convention Bureau to communicate with the restaurant. |
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(Accommodation & Meeting Venue) |
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Take a look at The Westin Sendai if you're planning an event in Sendai and want something that feels both polished and welcoming!
The Grand Ballroom is spacious enough for up to 756 guests, and there are several smaller rooms and breakout spaces that work well for workshops or more intimate gatherings. The tech setup is solid—think high-speed Wi-Fi, built-in projectors, and reliable AV support—so you won’t have to worry about logistics.
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For accommodation, the Superior Rooms are a comfortable fit for incentive groups, with plenty of space to unwind and recharge. They're spacious enough to easily open up large, XL-size suitcases flat—no need to shuffle things around just to unpack. |
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And when there’s downtime, guests can explore nearby spots like the historic Zuihoden Mausoleum, Aoba Castle ruins, or just stroll through the lively shopping arcades around Sendai Station. |
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Zunda Mochi Making Experience
(Unique Experience) |
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Looking for a unique, hands-on cultural activity for your incentive group?
Dive into the heart of Tohoku tradition with a Zunda Mochi making experience in Sendai! |
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*English subtitles available |
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Participants will learn to prepare this vibrant green delicacy—made from freshly mashed edamame and soft mochi—using traditional tools and techniques. It’s not just a cooking class; it’s a journey into the region’s rich culinary heritage, once enjoyed by samurai and still beloved today. |
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Ideal for groups of 10 to 30 people, the 1-hour workshop is available on weekdays and can even
be brought to your venue for added convenience.
This experience is also Muslim- and vegetarian-friendly, making it a great option for mixed groups including Chinese, Malay, and Indian participants to enjoy together. Whether your group is looking to bond, relax, or explore local flavors, this experience offers a memorable and meaningful taste of Japan. |
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(Snow Monster Experience) |
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Hop aboard the “Wild Monster,” a massive snow truck that takes you deep into the frosty forests of Zao to see the famous snow monsters (樹氷juhyo). The ride lasts about 1 hour and 40 minutes and is perfect for groups—reservations open from November 1st, so you can plan ahead with ease. |
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For something extra special, the Deluxe Class snow truck offers more comfortable seats and access to an exclusive lounge before and after the tour, where guests can enjoy warm drinks and local treats in a cozy, private setting.
It’s not just a ride—it’s a memorable winter journey through one of Japan’s most magical landscapes.
A great alternative for those who want to experience the snow monsters without taking the Zao Ropeway in Yamagata Prefecture. |
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**All photos in this newsletter are taken by JNTO Kuala Lumpur office staff during familiarization trip in Sendai city. |
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Incentive Support Menu & Materials
by Local DMOs & CVBs in Japan |
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