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Japan MICE Newsletter by JNTO Kuala Lumpur office
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Statistic Data of
Malaysian Incentive Travel to Japan 2024 |
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The Japan National Tourism Organization (JNTO) Kuala Lumpur office has compiled data from the incentive cases received in 2024. This information serves as a valuable reference for event planners looking to develop future incentive travel programs to Japan.
To improve accessibility and usability, we have adjusted our data compilation period from the Japanese fiscal year (April–March) to the calendar year (January–December). This change ensures a more convenient and consistent reference for both our Malaysian and Japanese partners.
Report Highlights:
- In 2024, a total of 82 incentive groups are reported to JNTO Kuala Lumpur office, comprising 4,981 participants, traveled to Japan.
- Notably, Tohoku and Hokuriku Shinetsu have emerged as new incentive travel destinations among Malaysian groups, reflecting a diversification in preferred regions.
- The average tour fare for Malaysian incentive travel to Japan was recorded at USD 2,268 (approximately RM 9,926) per participant.
We look forward to supporting your incentive travel planning with relevant insights and updates.
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Gold Leaf Experience @ Matsushima Rikyu |
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Experience the beauty of traditional Japanese craftsmanship with the Gold Leaf Experience (Kinsai Experience) at Matsushima Rikyu, a unique activity perfect for both incentive and leisure groups visiting Sendai, Miyagi. |
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Kinsai, an essential process in kimono making, involves applying delicate gold accents to fabric, creating intricate and elegant designs.
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In this hands-on session, participants can explore this centuries-old technique by working on a cut-out piece of a larger pattern—each piece becoming a unique expression of artistry. With five pattern options to choose from, every creation is distinct.
Designed for groups of various sizes, this experience can accommodate up to 100 participants at a time and takes approximately 60 minutes to complete, making it a convenient yet immersive cultural activity.
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Kokeshi Accessories
Made from Kimono Crepe |
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More MICE Related Contents! |
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