JNTO CANADA NEWSLETTER - SEPTEMBER 2025
Japan’s vast natural landscape, from the mountains to the sea, and all the forests in between, has become a haven for cyclists, walkers, joggers and runners who relish the panoramic views and clean, fresh air. Marathon Tourism, otherwise known as a “race-cation”, is quickly emerging as a novel way to combine personal fitness with the traditional experience of discovering new places.
Running leaves no carbon footprint. As tourists seek more invigorating experiences to immerse themselves in local culture, Marathon Tourism intersects harmoniously with sustainability concerns and eco-travel. It also seamlessly blends the joy of discovery with the triumph of personal achievement, creating a uniquely satisfying and empowering vacation experience.
If you’re ready to explore Japan on your own two feet, this month’s newsletter is the helpful primer you need to get running.
City Streets
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The Tokyo Marathon is the largest attended marathon event in Japan; ranked 5th among the world’s top marathons, and one of the 6 Abbott World Marathon Majors. The race weaves through the dynamic streets of Tokyo, one of the world's most exciting cities.
Hundreds of Canadians participate each year and can now bypass the annual lottery system thanks to the launch of Japan World Tours’ Guaranteed Race Entry Package. Every year, more than 300,000 runners from around the world enter the general lottery, but only 39,000 are be selected to run the race. As the exclusive Canadian International Travel Partner for the 2026 Tokyo Marathon, Japan World Tours offers Canadian runners a guaranteed entry to the race, which will take place on Sunday March 1st. The 4-night Guaranteed Race Entry Package includes optional pre- and post-race extensions for Canadians who wish to explore more of Japan.
Mountain Paths and Ninja Trails
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Photo courtesy of Mt. Fuji Marathon |
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Beyond the capital, there are races from north to south, each with its own unique character.
The Mt. Fuji Marathon is open to all ages and raises donations for the Mt. Fuji World Cultural Heritage Conservation Promotion Fund. Here, you can run at your leisure through spectacular countryside around the gorgeous Lake Kawaguchiko, with Mt. Fuji looming ever-present. The FunTrails marathon leads runners along hiking trails through the majestic forest terrain of Chichibu and Okumusashi in Saitama Prefecture, and offers a choice of 50km, 100km or even 100 miles. Just remember to stay hydrated!
In the Kansai region, there are races to be found in Northern Kyoto and Southern Osaka. Get off the beaten path for the Shinodayama Cross-Country in Osaka Izumi, which takes runners off-road to unpaved cross-country courses along a route of varied terrain, including beautiful rolling hills.
Naruto fans will prize the opportunity to be stealthy along the Ninja Trail Run. Held in Iga City, Mie Prefecture, this marathon winds through the birthplace of Japan’s Ninja. Imagine following a unique trail through the thickly forested mountains where highly skilled
shinobi once trained!
Running in the warmth of Kyushu has its own rewards. The Minamiaso Caldera Trail in Kumamoto enables you to dash through the world’s largest caldera. And further south is the popular Okinawa 100k Ultra Marathon, which starts in the southern part of Okinawa’s main island and hugs the tropical coastline. Indulge in breathtaking views of turquoise waters along white sandy beaches and over bridges with sweeping vistas.
Never Stop Running
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Photo courtesy of Okinawa 100
K Ultra Marathon |
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In Japan, anywhere you look, you can run. The rise in Marathon Tourism is inspiring more routes through the country’s natural beauty, historical villages, and cultural landmarks like ancient temples and shrines. These routes are unlike anywhere else in the world; they are unique to Japan. Lace up and go for it!
For the most comprehensive resource, Run Japan lists all the different types of races across the country. From half marathons to full marathons and unconventional routes, you’ll find it all in the link above.
You can learn more about Japan and start planning your trip at https://www.japan.travel/en/ca/.
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Photo courtesy of Minamiaso Caldera Trail |
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