This year’s Japan Stand at WTM London was bustling with buyers and visitors throughout the three-day event. We sincerely thank everyone who joined us for enthusiastic business meetings and showing genuine interest in Japan.

We’re pleased to introduce all 26 co-exhibitors and share their contact information here. We hope this will be a valuable resource for your future business.

Japan Experience is delighted to announce a new partnership with Groupon, beginning on 1 November. This collaboration marks an exciting step forward in making travel to Japan even more accessible for customers across the UK. By joining forces with one of the most recognised names in online deals and experiences, they aim to inspire more travellers to discover Japan’s culture, cuisine and incredible landscapes. Through this partnership, customers will gain easier access to a wide range of travel products, from authentic accommodations and rail passes to unique local experiences carefully selected by their Japan experts. At Japan Experience, their mission has always been to make Japan more approachable and enjoyable for everyone.

Imagine witnessing some of the world’s most majestic birds up close, right in their winter habitats within a UNESCO World Heritage site. Located on the eastern coast of Hokkaido’s Shiretoko Peninsula, the town of Rausu offers just that. Winter is the best season for bird-watching enthusiasts to visit Rausu. Local guides, who track bird locations daily, provide tailored bird-watching experiences for visitors. Among the highlights are the white-tailed eagle and the endangered Steller’s sea eagle, both of which feed on salmon along the rivers during the colder months. In addition to these iconic raptors, visitors may also spot long-tailed ducks, black-headed gulls, and red-breasted mergansers. Each tour is customised to meet the needs of guests and ensures access to the best viewing spots in this charming fishing town. Read more.

Held annually on 15 and 16 February in Yokote City, Akita Prefecture, the Yokote Snow Festival is one of Japan's most magical winter events, with over 450 years of tradition. The festival features hundreds of kamakura—snow huts built throughout the city. Inside each hut, locals offer rice cakes and sake to the water deity, inviting visitors to enjoy warm amazake and grilled mochi. As night falls, candlelit mini kamakuras illuminate the streets and riverside, creating a breathtaking winter landscape. The glowing snow huts offer a romantic and serene atmosphere perfect for evening strolls. Cultural highlights include the bonden ritual and panoramic views from Yokote Castle, which opens specially during the event. Whether you're looking for a romantic winter escape or a unique cultural experience, the Yokote Snow Festival offers a warm welcome and unforgettable memories. Easily accessible from Tokyo via the Akita Shinkansen. Read more.