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J A P A N
Travel Trade News
November 2026
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Japan Honoured with Travel Bulletin Star Touring & Adventure Destination Award 2026 |
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Japan is honoured to receive the Star Touring & Adventure Destination Award at the Travel Bulletin Star Awards 2026, celebrating our second win after first receiving the title in 2024. Through Travel Bulletin showcases across the UK, we have had the pleasure of meeting many travel agents and witnessing growing interest in Japan. We are deeply grateful to the tour operators and cruise companies and travel agents who continue to create inspiring Japan products and promote them so passionately. Thank you for your enthusiasm and support. We look forward to working together to inspire even more travellers to discover Japan. You can find the full list of winners here. |
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New JNTO Promotional Video Now Available |
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The Japan National Tourism Organization (JNTO) has released a new promotional video.
Travel trade partners may use the video as a marketing resource on the JNTO YouTube channel. We hope this inspiring content supports your promotional activities and encourages even more travellers to discover Japan's diverse experiences. Please note that the video must be used in its original form and may not be edited, altered, or modified. Watch the video here. |
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Take the JAL e-Learning Course for a Chance to Win a Pair of Tickets to Japan! |
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Calling all UK travel agents, JAL e-Learning has been relaunched! Japan Airlines’ online training course for travel experts has been updated with the latest information to help you sell JAL and Japan with confidence. A Skytrax 5-star airline for 9 years running, JAL is your first-choice airline to Japan. JAL e-Learning’s 5 lessons will fully equip you with knowledge of this best-in-class airline’s network, products, services and partnerships. Take the course for your chance to win a pair of JAL Economy Class round-trip tickets (inclusive of airport taxes/ surcharges) from London Heathrow onto JAL's extensive Japan domestic network of over 60 airports. Click here for full details. |
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Discover Another Side of Japan: Kyushu, Cycling & Family Adventures |
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Explore Japan beyond the usual tourist trail with three immersive adventures designed by group tour operator Explore Worldwide offering more ways to experience Japan’s culture and natural beauty, while discovering places many tourists miss. The nine-day Highlights of Japan - Kyushu Island explores the southern island’s volcanic landscapes, hot springs and distinctive regional culture, travelling through Fukuoka, Nagasaki and Kumamoto, as well as Aso-Kuju National Park and Beppu. Created for children aged seven and above, the ten day Family Japan Adventure combines Tokyo, Mount Fuji, Kyoto and Osaka with immersive experiences including sushi making, manga drawing, ninja skills, origami and Taiko drumming. For a more active, off-the-beaten-track adventure, the 13 day Cycle Japan ventures beyond Japan’s major cities to explore Shirakawa-go, Toyama Bay and Sado Island by bike, alongside traditional ryokan stays, local food and spectacular coastal scenery. For enquiries, please contact Explore Worldwide. |
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See Japan from Above with Niconico Travel |
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Discover Japan from above with Niconico Travel’s luxury helicopter charters and scenic flights. Enjoy spectacular aerial views of Mount Fuji, city sightseeing or private point-to-point transfers. They coordinate flight arrangements, landing permissions and chauffeur connections for a seamless travel experience. For enquiries, please contact Niconico Travel.
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Kishi-ke modern ryokan in Kamakura: Eating in Zen Harmony
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A sophisticated yet friendly modern ryokan combining exquisite design with participative culinary experiences, distinct from traditional ryokans and other interactive food offerings. Mr. and Mrs. Kishi care for guests and showcase local culture and foodways in their stunning modern property. Experience the Zen concept of chisoku, mindful contentment and harmony, by shopping Kamakura markets with an expert chef for seasonal ingredients, then immersing in hands-on cooking in the beautiful Kishi-ke kitchen. This exclusive journey connects travellers deeply to local food traditions and everyday life, making the stay far more than accommodation. Read more
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Okinawa Uncovered - A Taste of Okinawa
Take a coffee break with Okinawa - Part 5 of our destination series |
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Food has been known to be one of the main reasons to visit Japan. In this webinar session, taste your way around Okinawa and discover a food culture unlike anywhere else in Japan. From tropical fruits and island vegetables to fresh seafood, local specialities and awamori, explore the flavours shaped by centuries of Ryukyuan tradition and discover how Okinawa’s approach to food connects nourishment, wellbeing and longevity. Learn from our guest speakers, a variety of tastes and experiences to enjoy, to help you inspire your clients about Okinawa. We look forward to seeing you soon on Thursday 17 December at 10am.Click here to register - all attendees will receive a copy of the webinar recording. |
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Autumn Leaves Forecast 2026 |
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Japan's autumn foliage season is currently progressing southwards across the country. While peak colours can now be enjoyed in northern and mountainous regions, cities such as Tokyo, Kyoto and Osaka will reach their best viewing period from late November into early December. For the latest autumn foliage forecast and viewing updates, please click here. |
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GREEN×EXPO 2027: Japan’s International Horticultural Expo Coming to Yokohama |
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GREEN×EXPO 2027 will be held in Yokohama from 19 March to 26 September 2027. Under the theme
“Scenery of the Future for Happiness,” the Expo will showcase how flowers, greenery, agriculture, and nature can contribute to a more sustainable future. For information on the event programme, tickets, and other updates, please visit the official website. |
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